E-comm’s “Search First” mindset — Craig Dunham // Deepcrawl
- Part 1Why the C-Suite must understand SEO — Craig Dunham // Deepcrawl
- Part 2 E-comm’s “Search First” mindset — Craig Dunham // Deepcrawl
- Part 3Search tools innovation — Craig Dunham // Deepcrawl
Show Notes
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·02:08 - Why eCommerce is turning to a search-first mindset The competition to be found through search is intense due to the commoditization of many retail products. So, eCommerce companies focus on being easily found through search engines in order to differentiate themselves from competitors and attract customers. ·04:30 - The importance of search engine visibility for eCommerce brands People often use search engines, particularly Google, to find specific items or gifts for others, and tend to scroll past ads and focus on the first result. Thats why its important to be found easily through search results. ·06:03 - The impact of third-party data restrictions on search for eCommerce Third-party data restrictions have made search engine visibility more important for eCommerce brands, as retargeting becomes more difficult. In addition, Google's algorithm takes website performance and user experience into account for search ranking. ·07:34 - The importance of direct website sales in eCommerce vs other industries While other industries have additional mechanisms for generating revenue, eCommerce relies heavily on digital sales. The website is the primary cha el for users to engage with and make purchases from an eCommerce brand.
Episode Summary
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·"In retail, it's highly commoditized, people want to be found. And eCommerce brands recognize the importance of that." -Craig Dunham, CEO, Lumar ·"Oftentimes, if you're searching for someone else or gift giving, there's still a large percentage of the population that are go a go into Google for 90% plus of the cases." -Craig Dunham, CEO, Lumar ·"Not a lot of people click on the actual ads upfront. They're going to go to that first result." -Craig Dunham, CEO, Lumar ·"Unlike other industries, eCommerce is more reliant on revenue generated directly from the website. It is the primary cha el by which users will go, engage with your brand, and ultimately make purchases." -Craig Dunham, CEO, Lumar
- Part 1Why the C-Suite must understand SEO — Craig Dunham // Deepcrawl
- Part 2 E-comm’s “Search First” mindset — Craig Dunham // Deepcrawl
- Part 3Search tools innovation — Craig Dunham // Deepcrawl
Up Next:
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Part 1Why the C-Suite must understand SEO — Craig Dunham // Deepcrawl
Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. CEOs and marketing leaders are constantly looking for ways to lower the cost of acquiring customers. However, digital ads are expensive and provide diminishing returns, while investments in organic growth provide a more sustainable method of acquiring customers in the long run. Today, Craig discusses why the C-Suite must understand SEO.
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Part 2E-comm’s “Search First” mindset — Craig Dunham // Deepcrawl
Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The restrictions on third-party data have made it more challenging for eCommerce brands to find and target potential customers through channels like Google ads and social media. As a result, search engine visibility and first-party data collection have grown in importance for eCommerce companies. Today, Craig discusses eCommerce's search-first mindset.
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Part 3Search tools innovation — Craig Dunham // Deepcrawl
Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting. SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Craig discusses innovation in search tools.
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